The New Music

If you haven’t yet familiarized yourself with L.A.’s Dum Dum Girls, the first video from their freshly baked debut album I Will Be (Sub Pop) is a perfect primer.

“Jail La La” not only gives you a sense of the band’s noisy, throwback garage pop, but it also schools you visually on their gang-like image. The Girls push their gang mentality by inserting themselves riding motorcycles, smoking fags, hanging out on the wrong side of the tracks, getting arrested and mouthing the lyrics via extreme close-ups of their bright red lipstick. It’s all done with chopped up editing and a grainy goodness that matches the lo-fi lustre of the music.

Dum Dum Girls play the Phoenix Concert Theatre in Toronto with Girls on April 9th.

Dum Dum Girls - Jail La La from Sub Pop Records on Vimeo.

Tags: Dum Dum Girls, Sub Pop

Posted on Wednesday, March 31st, 2010 at 11:43 am by Cam and is filed under The New Music, Video.

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