Earworm: Haddaway ft. Dr. Alban and Malin Sundström “I Love The 90s”
October 19th, 2009
Who: Haddaway (pictured) featuring Dr. Alban and Malin Sundström
What: Haddaway and Dr. Alban, Euro-dance artists who were briefly popular in the 1990s, made a song in 2008 heralding the ’90s return. The subtext of “I Love The 90s” is that a Haddaway/Dr. Alban comeback is contingent on a ’90s comeback. They can’t do it alone.
“I Love The 90s” goes on the offensive at 1:57, when Malin Sundström of Swedish dance group Caramell writes off a couple of other decades: “’60s just passed by, ’80s was last night…” According to Sundström’s non-linear concept of time, the ’60s are now ahead of us, while the 10 years that constitute the ’80s happened in a single evening.
Sounds like: A microwave-reheated version of mid-90s Euro-dance pop exuberance.
RIYL: Haddaway, Dr. Alban, The Real McCoy, Ace Of Bass, Aqua, Snap!, Technotronic, Scatman John, Crystal Waters, etc.
Need to know: A vaguely broken-seeming Dr. Alban adds an extra touch of desperation to the track when he sings “Haddaway and Dr. Alban in a cool collaboration.” With all due respect, Dr. Alban, it’s not up to you to decide whether the collaboration is cool or not. Please just remain focused on your original goal of celebrating the ’90s. At 1:40, Haddaway looks around like “where’s the beat?” Then he starts singing again, and his face is like “aw yeah, there’s my beat.” Could this song have been inspired by VH1’s I Love The 90s? In keeping with the ’90s theme, Haddaway’s ‘do is equal parts Sharpton and Kramer.
Track: On “I Love The 90s” Dr. Alban makes a series of inter-/intratextual series of references to 90s songs by MC Hammer, Snap!, Del Tha Funkee Homosapien, Haddaway and himself, but his Scatman John impression is weak almost to the point of disrespect. Scatman never went “deebee dubba debba dubba debba.” He’s not Fred Flintstone, he’s the Scatman alright?
Buy: After much searching, there’s no indication of why this song was made, or where it can be bought.
Tags: Dr. Alban, Euro-dance, Haddaway, Malin Sundström, “I Love The 90s”
Posted on Monday, October 19th, 2009 at 2:54 pm by Cam and is filed under Earworm, The New Music.
